Just this week, I was chatting with a client about their content strategy, and the conversation quickly turned to SEO. They were diligently creating fantastic articles, but then, almost as an afterthought, they’d try to retro-fit keywords in hopes of ranking. It hit...
I was driving with my friend, Cindy, the other day, windows down, music on low, when we somehow got onto the topic of the internet. As two people knee-deep in the world of SEO and digital marketing, it quickly turned into this fascinating, and slightly anxious,...
For anyone diving into SEO or wondering why their site isn’t getting enough traffic, Google’s E-E-A-T is crucial. This acronym—Experience, Expertise, Authoritativeness, and Trustworthiness—isn’t a direct ranking factor itself, but a core set of...
Schema markup is a special kind of code you add to your website’s HTML to help search engines like Google better understand what your pages are about. Think of it as giving search engines extra clues and context about your content. This extra information allows...
The rise of artificial intelligence has transformed how we interact with the web, and SEO is no exception. With tools like ChatGPT, Google’s AI Overviews, and Bing’s Copilot Search, it’s natural to wonder: Will AI kill SEO? The answer isn’t so black and white. Instead...
If you’re a marketing manager just starting to explore the world of SEO, you’ve probably heard about funnels—sales funnels, marketing funnels, content funnels. But have you thought about your SEO funnel? Just like other marketing funnels, an SEO funnel guides...
Recent Comments