Just this week, I was chatting with a client about their content strategy, and the conversation quickly turned to SEO. They were diligently creating fantastic articles, but then, almost as an afterthought, they’d try to retro-fit keywords in hopes of ranking. It hit...
I was driving with my friend, Cindy, the other day, windows down, music on low, when we somehow got onto the topic of the internet. As two people knee-deep in the world of SEO and digital marketing, it quickly turned into this fascinating, and slightly anxious,...
For anyone diving into SEO or wondering why their site isn’t getting enough traffic, Google’s E-E-A-T is crucial. This acronym—Experience, Expertise, Authoritativeness, and Trustworthiness—isn’t a direct ranking factor itself, but a core set of...
The Initial Landscape: Stagnant Digital Footprint For a particular B2B entity operating within a specialized industry, the digital landscape presented a challenge of limited organic visibility. Over a six-month period, their web presence consistently garnered just...
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