Web Design News
Stop the SEO Scramble: Why Content Needs an SEO Blueprint, Not a Band-Aid
Just this week, I was chatting with a client about their content strategy, and the conversation quickly turned to SEO. They were diligently creating fantastic articles, but then, almost as an afterthought, they’d try to retro-fit keywords in hopes of ranking. It hit...
Navigating the AI Shift: Our Clients’ Websites in the New Search Landscape
I was driving with my friend, Cindy, the other day, windows down, music on low, when we somehow got onto the topic of the internet. As two people knee-deep in the world of SEO and digital marketing, it quickly turned into this fascinating, and slightly anxious,...
Beyond Keywords: Why Google’s E-E-A-T is Your Website’s Most Important Ranking Factor
For anyone diving into SEO or wondering why their site isn't getting enough traffic, Google's E-E-A-T is crucial. This acronym—Experience, Expertise, Authoritativeness, and Trustworthiness—isn't a direct ranking factor itself, but a core set of principles Google uses...
Case Study: Orchestrating an Organic Search Impression Surge Through Keyword-Driven Content
The Initial Landscape: Stagnant Digital Footprint For a particular B2B entity operating within a specialized industry, the digital landscape presented a challenge of limited organic visibility. Over a six-month period, their web presence consistently garnered just...
What is Schema Markup in SEO?
Schema markup is a special kind of code you add to your website's HTML to help search engines like Google better understand what your pages are about. Think of it as giving search engines extra clues and context about your content. This extra information allows them...
Will AI Kill SEO? A Balanced Look at the Future of Search
The rise of artificial intelligence has transformed how we interact with the web, and SEO is no exception. With tools like ChatGPT, Google’s AI Overviews, and Bing’s Copilot Search, it’s natural to wonder: Will AI kill SEO? The answer isn’t so black and white. Instead...
Understanding the SEO Funnel: How Keyword Intent Guides Your Strategy
If you’re a marketing manager just starting to explore the world of SEO, you’ve probably heard about funnels—sales funnels, marketing funnels, content funnels. But have you thought about your SEO funnel? Just like other marketing funnels, an SEO funnel guides...
Basic SEO Concepts: A Beginner’s Guide to Search Engine Optimization
Basic SEO Concepts: Search Engine Optimization (SEO) is no longer just a buzzword in the digital marketing world—it's a cornerstone of online visibility and brand success. For marketing professionals and business owners in the Quad Cities and beyond, understanding the...
AI Overviews Are Changing the Game—And Hurting Your Search Results
If you've been noticing a dip in traffic from Google lately, you're not alone. Content creators, bloggers, and even established websites are seeing dramatic shifts in how their content performs—and a lot of it has to do with something called AI overviews. These...