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Don’t Panic: Google Killed the &num=100 Parameter—Here’s What It Actually Means for Your Business

Don’t Panic: Google Killed the &num=100 Parameter—Here’s What It Actually Means for Your Business

by Beth Yaeger | Oct 31, 2025 | News

If your Google Search Console (GSC) reports took a sudden nosedive in mid-September, you’re not alone. I’ve heard the panic, and I’ve seen the charts. Metrics like “Impressions” and “Total Keywords” plummeted for nearly 90% of sites overnight....

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